Hot topics click link for more
Pressure is on media/tech giants to do something about fake news, fake ads and every other fake thing. Applying the tourniquet are consumer protection advocates, advertising support groups, publishers, broadcasters and the politicians who love them. Big online providers, insisting they are but technology companies and never, ever, ever media providers, appear a bit disoriented. After all, the money keeps rolling in.
A sharp eye is not needed to see a strong relationship between new media growth and repressed news environments. Or is it fragmented societies in anxious times seeking out information silos? Or is it opportunistic propagandists looking to tear apart civil societies? All of this, certainly, and there’s more to come. Some of it could actually be quite good.
If disruption is the key to success, these are the best of times. Nothing is as it was a year ago, even five minutes ago. Blame social media. Blame the web. Blame the moon. But all that lovely disruption comes at a price. No worries: inflation will reduce the risk.
The Campaign Is On - Elections and Media – new
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
More ftm Knowledge files here
Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!