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Damage Is What Damage Does, Spare No Expense
Loyalty is a highly admired trait. It is necessary for soldiers, military and otherwise, to know that leaders and compatriots have their back, so to speak. To be resolute in battle means reciprocating. It is a matter of survival. In business, however, loyalty ends at the bottom line. This is a good thing.

When You’re In A Hole, Threaten The Shovel
The world changes. Some are OK with this, others not so much. Corporate media strategies, too, adapt to the times, some more reluctantly than others. The quest for scale endures. It doesn’t always fix the problem. A toxic brand has few options.

Blinking Is A Nervous Tick And Bad For Business
Executives are much happier exploring new opportunities than tackling headaches arising from the normal course of business. Shareholders are only happy when profits and dividends flow. The most successful - and thriving - management strategies keep sharp attention on happiness. When throbbing headaches invade the spirit pain relief becomes an object. Holidays are helpful.


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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