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Yes, Virginia, Media Economics Is Still Zero-Sum
If disruption is the key to success, these are the best of times. Nothing is as it was a year ago, even five minutes ago. Blame social media. Blame the web. Blame the moon. But all that lovely disruption comes at a price. No worries: inflation will reduce the risk.

Uncertain Prey And Creature Comfort
Uncertainty is always stress inducing. People quite normally look at possibilities, alternatives and opportunities. The human mind, definitely analogue, checks the landscape for clues. Favored outcomes are, more often than not, blinded to reality. That saber-tooth tiger, headed toward extinction, can still eat you.

In The Digital Age There Is No Zero-sum Game
From the earliest days of broadcasting listeners - and later viewers - in many countries contributed to transmitter and program costs through a tax levy on receiving equipment. Over time public broadcasting emerged in Europe and elsewhere from state operated systems. The household license fee formed, in part, the financial basis for independence from political and commercial influence. Several public broadcasters were able to leverage brand strength from this independence. Neither politicians nor competitors have been pleased.


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Fake News, Hate Speech and Propaganda – new

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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State Aid - Media Rules

National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)

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