Big investors and venture capital firms are watched carefully for indicators of financial trend. These money pipeline innovators, some would call them manipulators, apply their skills quite narrowly: make more money with less risk. Tech companies - including media tech - are played like poker chips. Of course, the table always wins.
Radio broadcasters, who once warded off threats of extinction from evil television, are feeling considerable anxiety inflicted by the streaming services and, more importantly, the notoriety they have achieved. Music, popular and otherwise, has filled the radio airwaves, interspersed with ads among many, occasionally DJs, sometimes with jokes, sometimes weather reports. Video, MTV and the like, did not “kill the radio star.” Audio streaming services enabled by mobile platforms are, at least by appearance, grabbing radio’s default audience, music fans.
If there is any message from the rise of media by subscription it is that the business universe has no patience with “digital pennies.” People will pay, as always, for the cool thing. But the trick is not to invent it. That’s been done. Reaching the young and restless with smartphone in hand means giving them entry to something they can only buy. The business is clear.