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Security In Scale Brings Opportunities, Insecurity Brings The For-Sale Sign
Strong news brands, by and large, have discovered two things recently. Number one is the fragility, to be generous, of advertising revenues, digital and otherwise. Second and just as important is the rise of subscription revenue for big news brands like the New York Times and the Guardian. In addition, though most significantly in the US market, is the Trump Effect, passionate foes and fans of US president Donald Trump are paying to see what they want to see.

Synergies Apply To The Known
The digital age has made one factor more important than all others: scale. To thrive, if not only survive, media operators view consolidation as primary business strategy. Shareholders and stock traders agree; other insecurities pale. Above all, what is familiar is favored.

Renewal, Reorientation, Redundancies: Plan A - November 4, 2013
Big media houses are finishing 2013 with a sense of renewal. The financial picture for most isnít getting much better but it isnít getting much worse. Digital transition is a foregone conclusion but the end result remains hazy. Possibilities, once so numerous, all lead one direction.


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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