Repurposing rules for the digital age is, at best, a tedious, time consuming job. But necessity is the mother of regulation. The media sector is particularly susceptible to digital anxieties in the midst of competition unforeseen only a few years ago, or moments, as the case seems to be. Those designing new media rules are sensitive to this. Competitive advantage is always suspect, though not well understood.
The blur between content and technology is giving the public a remarkable array of choices for entertainment and information. Rather than salting out some grand unifying business model platform providers are offering a little bit of this and a little bit of that. Content providers have choices, too; pick a platform carefully, take them all or, well, give up.
It was probably the most anticipated speech to a newspaper audience for a very long time and yet what a disappointment – Google’s Eric Schmidt didn’t tell publishers how they and Google might work together to ensure print profitability and the publishers basically let him skirt around the copyright and fair use issues of Google News using their material.