News publishers no longer have ink in their veins. Thatís been replaced with a concoction of algorithms and virtual reality heavily salted with fake news. Arteries clogged by the high-fat comfort food of advertising are being cleansed by a regimen of members, followers, supporters and benefactors. The refreshed heart embraces risk, antidote for every evil.
Pressure is on media/tech giants to do something about fake news, fake ads and every other fake thing. Applying the tourniquet are consumer protection advocates, advertising support groups, publishers, broadcasters and the politicians who love them. Big online providers, insisting they are but technology companies and never, ever, ever media providers, appear a bit disoriented. After all, the money keeps rolling in.
Elections bring out the best and worst in news media. The klieg light shines on all parties and their candidates. All is fair, except when itís not. Alternative media - otherwise known as fake news - relies not on gathering and reporting but rather on twists, turns and other distortion. Some voters are attracted to the noise, loudness prevailing. Others suffer the torment of ill-fitting shoes.