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Media Storm Threats Gather, So Far Mostly High Winds
Every turbulence places the media in the eye of the storm. Blame the media has become the common refrain, typically from those unable to see beyond their own spin. If only there was control, churn some. If only there was decency, plead others. The media has become the eye of the storm.

News Coverage Hard To Manage, Pictures Rule
News coverage has long been driven by pictures. A striking photo or dramatic video will attract instant popular attention. The brain processes visual images much more quickly than words. Anthropologists and psychologists know this. So, too, editors. Others are learning.

Investing In Nostalgia Or Sharing The Wealth
In business - as well as everything else - all things eventually come to an end. This is not doom and gloom. A favorite brand or product disappearing might well-up sadness and tears but, voila!, there is always something else to replace it. Generations change and bring with them different ways, sometimes better and sometimes just, well, different.


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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