The health of a media market can be measured by one particular vital sign, the radio sector. Listeners are engaged by stories and songs, dialects and sounds making radio stations part of the local conversation. Reliable and accessible yet always changing radio is the perfect bridge to the new media environment. Advertisers benefit from this and, in turn, make radio broadcasting a good business. That is, in theory, the way it’s supposed to work.
Major media companies invest where opportunity exceeds cost. Patience, say the sages, is a virtue. But these are special times and “you’ve got to know when to fold ‘em.”
As governments swing from right to left and back again, rules governing media are targets of opportunity. Every politician, it seems, has an opinion on media, public and private, old and new. Voters, though, are hard to impress.