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By Their Choices They Will Reinvent What You Do
The preferences, interests and attitudes of young people, shifting as they will, cause considerable anxiety within the media world. This is not particularly new. The young have irritated their elders forever. Accused, typically, of incessant devotion to fun young people are also insatiably curious. There’s a news story here.

What They Want Is Where They Are
Media consumers are, mostly, confined. They hear, see and touch what is nearest. This is called proximity, the branding concept considered the strongest. The web, smartphones and the rest of new media has the potential to change all of that, testing the ties that bind media outlets with their best friends. It is a challenge.

Taking The Long View And Attracting A New Generation
The great debate among radio programmers, raging for more than a generation, pits branding versus mechanics. Branding for radio is more than names – or name changes – and is the essence of image. Proponents fight the competitive battles with advertising and promotion. More tactical programmers fight with music rotations, word count and timing. The point is getting listeners – and advertisers – to notice.


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Fake News, Hate Speech and Propaganda – new

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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State Aid - Media Rules

National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)

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