It is a mad pursuit, the quest for bigger audience. Competitive strategy is defined by risk-taking. Passing through one goal post in search of another is grand success. Still, the means often entail blue smoke and mirrors. Everything is now virtual.
Serious news is all around, every day. Media outlets rise to the occasion informing, certainly, and reflecting public anxieties. But the popular reflex also seeks reassurance and, often, relief. People find what they need, when they need it, many places.
Broadcasters once benefitted from setting appointments, telling people when to tuned in. Self-promotion was essential, an art-form even. Always-on digital natives, it’s believed, are having none of this. With everything at their fingertips, quite literally, finding it now competes with having it all.