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Broadcaster Punished, Takes Market Over Cliff
It is a mad pursuit, the quest for bigger audience. Competitive strategy is defined by risk-taking. Passing through one goal post in search of another is grand success. Still, the means often entail blue smoke and mirrors. Everything is now virtual.

When News Is Serious Fun Rises Quickly
Serious news is all around, every day. Media outlets rise to the occasion informing, certainly, and reflecting public anxieties. But the popular reflex also seeks reassurance and, often, relief. People find what they need, when they need it, many places.

By The Time You Tell Them What’s New They’ve Already Decided It’s Not
Broadcasters once benefitted from setting appointments, telling people when to tuned in. Self-promotion was essential, an art-form even. Always-on digital natives, it’s believed, are having none of this. With everything at their fingertips, quite literally, finding it now competes with having it all.


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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