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Strategy To Fit The Mold
Broadcasters have different brand strategies, each suiting a particular customer. Audience reach is obvious but often just a means to an end. Complex strategies can be tricky, confusing the customer very risky. Atop everything shareholderís needs and interests must be satisfied. The meetings can seem endless.

This Crystal Ball Looks Like A Tiny Screen
It is immutable. There is something old about radio. And it is not just the listeners getting older. As platforms expand listeners are checking out new channels and taking some seriously. It isnít the old platforms that are under threat, itís the old brands.

Audience Demanding More, Gets Less, Turns Off
Audience acquisition means everything to a broadcaster. Thereís content to be created, talent to be managed, marketing to be devised, promotions to be organized, distribution to be acquired. Hitting all the posts is difficult, costly and absolutely essential. Then thereís the market leader effect. When top brands falter, the entire category feels pain.


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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