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If Print’s Goal Is To Maintain And Even Increase Circulation Then The Manchester, UK, Evening News Experiment Has Worked, Although Paid-Fors Are Way Down And Free Is Way Up
Philip M. Stone September 3, 2008
ftm has kept a close watch over the past two years as the Manchester, UK Evening News, The UK’s largest regional (metropolitan) newspaper, adopted a bold approach to stem drastically falling circulation by giving away 50,000 issues downtown while maintaining sales in the suburbs. It has certainly added to total circulation but management has yet to give the financial bottom line.

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