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Competitors At Heart, Newspapers Find It Sometimes Helps The Bottom Line To Co-operate
Philip M. Stone September 5, 2008
The broadsheet Daily Telegraph in the UK this week proudly relaunched its sparkling new color-on-every-page newspaper and, of course, it pulled out all of the promotion stops to ensure this would be a hit with advertisers and readers. What it didn’t brag about, however, is that the newspaper is now being printed by its arch-rival, The Times.

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