Welcome to followthemedia.com

The article you have chosen...

New Newspaper Marketing Tricks – Free Access To The WSJ Web Site To Those Who Buy The WSJE At Newsstands; Springer Starts Giving Away Welt Kompakt On Trains, And For Some, Being Displayed On Google News Is All Important
Philip M. Stone January 17, 2007
The Wall Street Journal runs the largest paid-for news site on the web and has always condemned other news media for giving their news away. But convergence is the all-important buzzword these days and in an important new marketing twist newsstand buyers of the Wall Street Journal Europe (WSJE) newspaper are now being given free access to the web site just like subscribers.

...is available only through ftm Membership

If you are an ftm Member, please go to the home page HERE and log in

You can JOIN ftm to access this and all ftm material

Annual Individual Membership costs €99. First time members receive the 13th month free.

The Annual Corporate/Organization Membership offers additional benefits. In addition to the same benefits of the Annual Individual Membership, organizations may enroll up to 12 individuals for full site access. As an added benefit, organizations may request custom Knowledge files, limited to one per quarter, scheduled on a first-come, first-served basis.

The Annual Corporate/Organization Membership costs €499.