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Viral Advertising Is The Rage, But Sony Discovers That Faking A Viral Site Has Done Nothing But Earn It Scorn
Philip M. Stone - December 20, 2006
Think of viral advertising as an electronic word of mouth. The idea is to spot something really interesting on the Internet and pass it onto our friends who in turn pass it to their friends and this great advertising flow costs the company whose product is being promoted absolutely zero. Not a bad deal! But if you cheat, as Sony has, and get found out, that’s a whole different ballgame and brings the full revenge of the nerds upon you.

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