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The Pain of Change
Michael Hedges August 27, 2009 (Follow on Twitter)
Change swirls around us; at times profound. The media world reflects it, feels it and gives it light. All of this change – new media, old media, business models, revenue streams – frustrates the great media minds and we lesser mortals. “The majority of change over the last 20 years has been incremental rather than the exponential change that's happening now and the transition is painful,” says one broadcast marketing executive. available for restricted access.
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