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Brand Building Is A Strategy, Extracting Profits A Tactic
Michael Hedges April 27, 2015 Follow on Twitter
Media technology is constantly reshaping. Code-writing geniuses find new tricks to adapt people’s behavior for fun, profit or the attention of investors. Fewer business plans are written for advertising revenue these days, now that media buying is automated. Paywalls - in various forms - are like meters on oil wells.
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