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Will We Use Our Mobile Phones To Watch Enough Television To Make It A Viable Financial Proposition? Various UK trials and Tests Indicates the Answer is Yes, No, and Maybe.
Philip Stone January 19, 2006
Since November Sky Television has provided more than 5 million live-TV streams in its Vodaphone 3G service, so there certainly is an interest in using mobile phones to watch some television. But in a just concluded trial by BT with Virgin Mobile users said they preferred listening to digital radio on their phones than watching TV and they were not wiling to pay as much as operators wanted. And in yet another trial, this one by O2, 78% of users said they would buy a TV service.
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