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British And US Surveys Tell Traditional Media What They Already Knew -- Attempts To Keep Or Attract The Young Are Failing As They Migrate to The Internet In Ever Increasing Numbers
Philip M. Stone August 13, 2006
Two separate surveys on each side of the Atlantic confirm – as if it really needed confirmation – that the young are giving up their newspapers and television and spending ever increasing time on the Internet and using their mobile phones. Plus one other problem -- the older folks are getting the hang of the Internet now, and they’re also spending more time online.
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