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TV and Radio Web Sites Giving Newspaper Web Sites A Run For The Local Advertising Spend
Philip Stone September 18, 2008
More than a year ago ftm warned newspaper publishers that local television and radio were getting their Web act together and were nipping at newspaper web site revenues, and a new report out this week confirms just that. If newspapers want to get back the web revenue growth they desperately need then they need to change how they do things, not just editorially but on the advertising front, too.
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