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CBS Has A Huge Hit By Streaming the College “March Madness” Basketball Games During the Day, Which Has Created New Problems For Employers: It’s One Thing To Let Employees Use The Internet For Occasional Personal Use, But to Watch Sports For An Hour or More?
Philip M. Stone March 23, 2006
Last year CBS sold a $19.95 broadband streaming package for the NCAA March Madness basketball tournament and got about 20,000 subscribers. This year it has offered the opening rounds played during the day for free via advertising support, and at one time had 268,000 concurrent streams passing through its CBS Sportsline.com.
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