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The Message Is Money And It All Sounds Cool
Michael Hedges June 15, 2015 Follow on Twitter
If there is any message from the rise of media by subscription it is that the business universe has no patience with 'digital pennies'. People will pay, as always, for the cool thing. But the trick is not to invent it. That's been done. Reaching the young and restless with smartphone in hand means giving them entry to something they can only buy. The business is clear.

 

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