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Damage Control And The Limits To PR
Michael Hedges April 18, 2011 Follow on Twitter
Beginning in the late 20th Century, after ‘management by objectives’ and ‘in search of excellence’ had fallen away, private sector organizations uncovered new value – and new values – in serving up well-turned phrases for two increasingly important stakeholders: investors and governments. The corporate communications industry – something between lobbying and advertising – could, it said, not only add value but create it. There are, of course, limits.
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