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The Lessons From Retail And Never Resting In The Shade
Michael Hedges April 18, 2016 Follow on Twitter
The digital age has changed everything; trite, now, but still true. Broadcasting and publishing are so last century, when engaging each individual customer was considered déclassé. The media sphere is now strictly retail; apps as aisles, clicks and swipes the points-of-purchase. Stars are now showcases, changing regularly, and headlines point to the check-out line. It’s a different business every day.

 

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