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Selling Both Sides Of The Aisle Everybody Wins
Michael Hedges October 11, 2012 Follow on Twitter
Whether they're hawking airplanes, air-hammers or television shows, good salespeople love nothing more than having new customers to pitch. New buyers often arrive without the bias of tradition and carrying bags of money. In this converged digital world, the threshold between content and distribution blurring, successful selling requires a special language.
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