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Can BP Save Its Brand?
Philip M. Stone June 23, 2010 Follow on Twitter
Believe it or not BP still has supporters. It’s a tier 1 (biggest) sponsor for the London 2012 Summer Olympic Games and that’s worth some £40 million ($60 million) to the organizers which is why their chairman has publicly stated again that BP is a “trusted partner”. The big question, of course, is what will remain of BP by the time of those Games. available for restricted access.
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