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How To Protect “Made In China” – If Done Right It Could Be A Classic PR Lesson; If Done Wrong …
Philip Stone August 30, 2007
The stakes have never been higher – billions and billions of dollars of Chinese exports are sold around the world, usually on price more than anything else, but now quality enters the picture and China has a big problem. How it chooses to resolve that in the world’s eyes could become a classic PR lesson, but right now they seem divided on what to do, taking a stick against those who complain too much and a carrot promising reforms.
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