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Nike Learns The Hard Way That Spending Millions On A Soccer Star Endorsement Can Be A Pain You-Know-Where When That Player Keeps Getting Foot Injuries Wearing Your Boot
Philip Stone August 16, 2007
Celebrity endorsements have always been somewhat dodgy, usually because of the morals clause or similar, but Nike has another bigger problem on its hands – a star British football player has been hurt for the third time wearing Nike’s star soccer shoes and all the denials of “It’s not our fault” still has doctors and players endorsing bringing back the old heavy football shoes. Not exactly the type of publicity Nike craves, the stars certainly wouldn’t be as agile, but would they be safer?
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