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A Shrewd Marketing Ploy By Prince, The Artist Who Formerly Sold His CDs In Stores But Now Has Given Away His Latest With A UK Sunday Newspaper, Has Music Retailers Raging Purple
Philip Stone July 17, 2007
For Prince, the pop musician from Minneapolis, it was marketing bordering on the genius that has UK CD retailers furious but got the singer untold millions of $€£ in free promotion for his European concert tour. For The Mail on Sunday newspaper it was a marketing gem that probably cost around £500,000 ($1 million) and boosted its circulation by some 500,000 on the day. So, was it a win-win to give away Prince’s new Plant Earth CD and not sell it in the shops? For Prince, absolutely, For the Mail on Sunday the jury is still out. available for restricted access.
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