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So, Just How Successful Was That Original Prince CD Giveaway?
Philip Stone July 24, 2007
The figures are in from last week’s UK Mail on Sunday giveaway of Prince’s new CD, Planet Earth, and circulation on that day was up a whopping 600,000, a huge financial and promotional success for Prince, but also for the newspaper? All depends how advertisers will look at the circulation numbers and how many of those extra 600,000 sales stick.

 

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