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Trust in the Age of Diversity and Spin
Michael Hedges August 27, 2007
Media organizations are shocked – shocked – when survey after survey reveals how little public trust exists in their brands…and how far that trust falls each year. Blame rests completely at the doors to the big media houses, not necessarily for their blunders – though these are not helpful – but rather for their failure to notice the paradigm shift in their power position. They’ve lost it. The people have it.
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