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“Ok You Dirty Rats” – No, That’s Not James Cagney But PR Damage Control, Never More Needed Than When Rodents Invade Your Restaurant Or When Loaded Airplanes Sit For Hours On The Tarmac
Philip Stone March 6, 2007
What’s the worst thing that can happen to a restaurant chain? How about video shown around the world of big fat rats prancing all over one of your New York restaurants? Perhaps worse could be if a significant number of guests a couple of months before throughout the East Coast got e-coli poisoning from tainted lettuce and that had customers staying away in droves. Both happened to Taco Bell and yet the shares for its parent Yum Brands are still flying high on Wall Street.
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