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Here’s A Bold Idea For Newspapers Trying To Attract Back Young Readers (Mostly Unsuccessfully): Forget It And Concentrate On Your Core Readers 45 and Older
Philip M. Stone December 12, 2006
Newspapers have been trying whatever they can to attract back younger readers – special sections, something for the young on almost every page -- but at the end of the day those young readers are still slipping away to the Internet. So why not just throw in the towel and concentrate on those readers who really do want their daily newspaper read – those aged 45 and over.
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