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With So Many Tons Of Free Newspapers Tossed After The Quick Read Are Advertisers Getting True Value?
Philip M. Stone December 10, 2007
Transit authorities in many big cities have long complained about the trash left behind from free newspapers being tossed after the quick read, but the figure by London transit authorities that they are clearing some 9 _ tons of free newspapers out of the Underground (subway) each day on just three of its 12 routes gives a startling view to how serious the problem is, and it surely must have advertisers wondering the reader value of their messages.
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