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New Newspaper Marketing Tricks – Free Access To The WSJ Web Site To Those Who Buy The WSJE At Newsstands; Springer Starts Giving Away Welt Kompakt On Trains, And For Some, Being Displayed On Google News Is All Important
Philip M. Stone January 17, 2007
The Wall Street Journal runs the largest paid-for news site on the web and has always condemned other news media for giving their news away. But convergence is the all-important buzzword these days and in an important new marketing twist newsstand buyers of the Wall Street Journal Europe (WSJE) newspaper are now being given free access to the web site just like subscribers.
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