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Arbitron/Nielsen Signal That Apollo Not Lost
Michael Hedges February 7, 2007
That beep-beep-beep you are hearing is the signal from Project Apollo, just returned from the dark side of the moon. The ambitious plan to create a state-of-the-art (or, at least technology) American media and marketing research panel has been powered up – then down – so many times since first hinted in the last century it is a wonder the battery isn’t worn out.
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