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Government puts its hand in TV ratings
Michael Hedges August 25, 2008
Television being the world-wide distraction of choice, governments look for opportunities to interfere with, say some, or improve, say others, the programs and the business. Audience measurement being not only the currency for trading air-time for ad spending but a means of picking winners and also-rans, broadcasters look for any competitive advantage. Itís logical, then, that governments would want Ďfair and balancedí ratings. Itís logical, too, that broadcasters might be skeptical
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