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Chatter Becomes Currency, Measurement Erupts
Michael Hedges October 7, 2013 Follow on Twitter
Where smartphones and tablets are more popular than pets, big television operators are rushing to find a marketing advantage in the 'second screen.' Always walking on the edge, advertising people want a clear pathway to consumers' hearts and minds. Data extracted from social media, even if limited to the legal stuff, when combined with TV viewing data is today's nirvana for media buyers.
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