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Nielsen to measure US radio - the diary returns
Michael Hedges November 18, 2008
Two US broadcasters Cumulus Media and Clear Channel Radio have opened the door for the Nielsen Company to measure radio audiences. Nielsen will measure 50 small US cities starting Q3 2009. Nielsen has been active in radio measurement in other countries but has stayed with television in the US, giving Arbitron a near monopoly. available for restricted access.
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