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A Pinch Here And A Pinch There
Michael Hedges February 23, 2015 Follow on Twitter
It is a sign of the times that broadcasters, when faced with a restless audience and restive advertisers, struggle for balance. 'Build an audience and the money will follow' rings hollow in the digital era, automated media buying only one challenge. Big media brands are at greatest risk because when money is scarce doing 'more with less' pinches. And the audience notices, of course.

 

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