- a knowledge base for media professionals

Welcome to

The article or material you have chosen...


If You Don't Understand The Last Two Years Don't Worry About The Next Fifteen Minutes
Michael Hedges November 9, 2015 Follow on Twitter
In a fixed media universe competition is straightforward; tactics overwhelming strategies in battles to gain advantage over the other guys. Positioning lessons based in product marketing urge clarity, utility and availability. But, as physics teaches, the universe is constantly expanding. In the distance is either the great white light or a black hole. The audience wants to know. available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm