- a knowledge base for media professionals

Welcome to

The article or material you have chosen...


When Deciding Where To Spend, The Most Important Buzz Word For Advertisers Is “Measurement”, And Since Newspapers Still Can’t Quantify How Many And What Demographics Actually Look At Their Print Ads, Then Expect The Spend To Flow To Mediums That Can
Philip M. Stone November 6, 2006 available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm