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By The Time You Tell Them What's New They've Already Decided It's Not
Michael Hedges November 20, 2015 Follow on Twitter
Broadcasters once benefitted from setting appointments, telling people when to tuned in. Self-promotion was essential, an art-form even. Always-on digital natives, itís believed, are having none of this. With everything at their fingertips, quite literally, finding it now competes with having it all.
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