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Broadcaster Feels Deck Chairs Sliding Away
Michael Hedges April 21, 2017 Follow on Twitter
Branding for media outlets can be complicated. Listeners, viewers and readers develop their preferences over years. Brand identity is, then, defined by expectations long developed giving huge advantage to traditional outlets. Needs, wants and expectations have, however, their own trajectory. Successful media brands manage their identities by watching their audiences. It doesn't work the other way around.

 

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