Welcome to followthemedia.com
The article or material you have chosen...
Switzerland Changes Media Measurement System
Michael Hedges April 21, 2007
Switzerland’s broadcasters introduced electronic measurement for radio first in the world nearly a decade ago. The TeleControl system for television measurement is considered a model for counting viewers of the blue glow in living rooms. A new management organization for all media measurement launches, officially, this week.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration