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On measurement and monopoly
Michael Hedges August 13, 2007
Across the globe and across all media measurement is the be-all and end-all to commercial success. As media buyers and ad agencies demand changes and enhancements to measurement systems, from cross-media, passive monitoring to ‘granular’ data, broadcasters either acquiesce or endure the financial consequences. Cox Radio CEO Bob Neil took questions from ftm on radio measurement and monopoly. available for restricted access.
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