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Audience Demanding More, Gets Less, Turns Off
Michael Hedges August 4, 2014 Follow on Twitter
Audience acquisition means everything to a broadcaster. There's content to be created, talent to be managed, marketing to be devised, promotions to be organized, distribution to be acquired. Hitting all the posts is difficult, costly and absolutely essential. Then there's the market leader effect. When top brands falter, the entire category feels pain.
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