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Pop-up Culture Serves Media Well
Michael Hedges February 8, 2018 Follow on Twitter
There are few proven rules to winning ratings battles other than being on is far better than being off. Sometimes new brands attract fans. Most of the time, well-known brands fix better into daily routines. Since no broadcaster really knows one day to the next what audiences will do with their media time the spaghetti rule applies. It's easier than watching the pot. available for restricted access.
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