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Young People Shake It Off, Broadcasters Persist
Michael Hedges February 9, 2015 Follow on Twitter
Broadcasters have long counted on young people for energy, boundless curiosity and a weld to the future. Old people are set in their ways and, today, that means so very last century. Adapting to the 'shake it off' set transfixed on smartphones is now elemental, surprisingly simple and a great comfort to those adept. Mass audiences are, some say, a thing of the past. Still those who count are still counting.

 

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